UglyDeck.com, a Deckorators® Certified Elite and premier deck builder in the Twin Cities metro area, discusses their extensive range of projects, the value of their showroom, their unique approach to DIY deck building, and their use of Deckorators products.
Q: How many projects do you typically handle in a year?
A: We handle a variety of projects through our different divisions. Our residential install division works on a couple hundred projects per year. The contractor division services another couple hundred projects, where we either supply materials or handle the installation. Additionally, our DIY division completes around 150 projects per year. Overall, we typically handle around 500 to 600 projects annually.
Q: What value does the showroom provide? Why is it important for your business?
A: The showroom is an experience for people. When they come in, they can touch and feel the materials and take samples to maneuver them around. It creates a vested interest in our products. It brings legitimacy to our business and allows customers to come to a physical location, knowing that someone will be there to help them through their project. We also update the showroom whenever manufacturers come up with new product lines, which keeps us up to date and shows customers that we are constantly striving to provide the best options for them.
Q: Can you tell us about your approach to selling and installing materials?
A: Initially, we focused on selling materials as a side part of our business. But over time, we realized that it was becoming harder to find skilled labor. So, we started teaching homeowners how to build their decks through our DIY division. We have a separate salesperson who acts as a coach and guides customers through their projects. This approach allows us to help a broader range of customers, both through our professional installations and by providing support to DIY enthusiasts. It has been a significant avenue for growth for us.
Q: How did you come across Deckorators and what makes the products appealing to you?
A: We initially came across Deckorators through their spindles, which were aluminum balusters. We found the products to be of good quality and started using them. When Deckorators introduced their decking line, it was a natural progression for us to explore their offerings. What makes Deckorators appealing is their ability to check all the boxes. They have good color selection, various price levels and a product that performs well. We trust their brand, and our customers trust us, so it's a mutually beneficial relationship.
